Hospitality Sales and
Marketing
,
Fourth Edition


HTM472
ISBN 0-86612-175-7; 14 chapters; ©1998; Softbound

Author:
James R. Abbey, Ph.D., CHA, 
University of Nevada, Las Vegas



Course book: Offers industry-based operational and management know-how. Holds students' attention with examples and clear explanations.

Student Manual: Help guide students through their course.

Evaluation:  The student must complete fourteen, self-scoring review quizzes, four progress tests and a comprehensive final examination.

Certificate:  Certificates are awarded form PDIT and AH&LA to students achieving a grade average of 70% or better. Students with a grade of 90% or better earn a certificate "with honours."

Transcript: Serves as a valuable reference for students seeking employment or applying to institutions of higher learning. A permanent record is kept on file at the Professional Development Institute of Tourism.


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Last Updated October 14, 2008