| HTM321 Tourism & the Hospitality
Industry Helps students and employees understand the broad range of factors that influence
and affect tourism. Includes research and marketing methods. An important course if your
operation depends heavily on tourism.
HTM370 Marketing of Hospitality
Services
Teaches
students and employees how to use proven marketing techniques to improve business. Clearly
spells out how to develop, implement, and evaluate a marketing plan. Helps sales staff
identify and reach the customers you want by using marketing tactics specific to
hospitality services
HTM472 Hospitality Sales &
Marketing
Build a
top-flight sales team with creative, successful sales and marketing programs that really
work. Features new ways to sell rooms and food and beverage services to business and
leisure travelers, travel agents, and meeting planners. Industry pros give tips on sales
programs and advertising strategies that worked for them, as well as suggestions for
playing up the unique features of your property.
HTM479 Convention Management &
Service
Increase your
operation's convention and meeting business through improved marketing and better service.
Your staff will learn how to address meeting planners' needs and concerns confidently,
creatively, and effectively. Offers unique ideas for servicing groups during their stay.
HTM251 Hospitality Supervision
Gives
supervisors and aspiring supervisors the information they need to excel in the hospitality
industry. Covers how to recruit, select, and train; increase productivity; control labour
costs; effectively communicate; manage conflict and change; and use time management
techniques
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