Contemporary Club Management
Course Description: This course introduces students to the world
of private club management. There are chapters on club boards of directors,
service excellence in clubs, leadership in club operations, quality management
systems for clubs, strategic management in clubs, club marketing, managing human
resources in clubs, food and beverage operations in clubs, club financial management,
club computer systems, golf operations in clubs, and club fitness operations.
Evaluation: The student must complete twelve basic, self-scoring
review quizzes, four progress test, and a comprehensive final examination.
Learning
Resource: Contemporary Club Management,
edited by:
Joe Perdue for the Club Managers Association of America.
Learning Objectives: At the completion of this
course, students should be able to:
1. Describe the nature and appeal of a private club, explain how private clubs are
owned, and describe types of clubs.
2. Explain the board of directors' role in a private club, describe the board's
size and
makeup, and summarize issues connected with board member
tenure, selection,
and orientation.
3. Describe the role of service in private clubs, define "moments of
truth," and
summarize strategies for controlling service encounters.
4. Summarize nonverbal, oral, and written communication skills club managers
should possess.
5. Explain how club managers can put together continuous-improvement teams at their
clubs.
6. List and describe the steps in a strategic planning process for clubs.
7. Define "marketing research," describe types of marketing research and
sources
of marketing data, and explain the role of
ethics in marketing.
8. Summarize major U.S. anti-discrimination laws that affect clubs.
9. Outline the organizational structure of club food and beverage operations.
10. Explain how financial statements are used by clubs, list the major financial
statements, and describe the Uniform System of Financial
Reporting for Clubs.
11. Identify the fundamental features and functions of email and the World Wide Web
and describe Internet applications for clubs.
12. List and describe golf facilities typically found at clubs.
13. Identify and describe the major areas and pieces of equipment in a typical club
fitness centre and summarize how members use
them.
14. Describe typical tennis programs offered at clubs, and summarize the
qualifications and duties of tennis staff positions
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