Tourism and the
Hospitality Industry
Course Description: This course takes a cross-disciplinary approach to
examine the many facets of tourism. The social science perspective provides students with
the kind of practical knowledge that can effectively be applied to the hospitality
industry. The course also provides advanced information that can serve as a bridge to
further analysis or study.
Evaluation: The student must complete twelve basic, self-scoring review
quizzes, four progress test, and a comprehensive final examination.
Learning
Resources: Tourism and the Hospitality Industry,
by:
Joseph D. Fridgen, Ph.D.
Learning Objectives: At the completion of this course,
students should be able to:
1. Trace the history of tourism from prehistoric to modern times.
2. Discuss how basic psychological principles such as perceptions and
attitudes affect tourism.
3. Compare different types of motivation in terms of their application to
tourism.
4. Examine how personality, values, and life styles affect tourism.
5. Analyze various social and cultural impacts associated with tourism.
6. Distinguish between international and domestic tourism.
7. Compare the characteristics, tendencies, and travel patterns of travelers
from different parts of the world.
8. Explain fundamental economic principles as they apply to tourism.
9. Examine the relationship between tourism and the environment.
10. Compare various forms of tourism—particularly mass and alternative tourism.
11. Identify and describe basic services available to travelers, such as
accommodations and transportation.
12. Differentiate between tourism planning and tourism development, and
describe the relationship between the two.
13. Discuss tourism planning and development at federal, state, regional, and local
levels.
14. Describe the essentials of a tourism marketing plan.
15. Outline basic marketing strategies and objectives.
16. Recognize the difference between marketing products and marketing services.
17. Discuss the various components of the tourism marketing mix.
18. Distinguish between internal and interactive marketing by describing
basic components of each.
19. Explain the importance of marketing research.
20. Discuss various methods of research including observation, interviews,
surveys, and the use of consultants.
21. Compare public sector and private sector tourism policy.
22. Trace U.S. tourism policy from the turn of the century to the present.
23. Identify key legislation, associations, organizations, and compacts which
advance both domestic and international tourism.
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