Resort
Management
Course Description: Shows the
students and staff how to increase the Rssort's share of the growing leisure and
convention markets with the successful resort concepts contained in this course. Shows how
to take advantage of the skyrocketing demand for "mini-vacations." Includes the
concierge function, computer systems, and health club/spa facility management.
Evaluation: The
student must complete fourteen, self-scoring review
quizzes, four progress test, and a comprehensive final examination.
Learning Resource: Resort Development and Management,
Second Edition,
by Chuck Y. Gee, Ph.D.
Learning
Objectives: At the completion of this course, students should be able to:
1. Differentiate resort management from the management of other types
of hotels.
2. Trace the evolution of the resort form.
3. Identify the economic, social, and environmental considerations in the resort
planning and development process.
4. List the steps in the resort planning and development process and the
participants involved, emphasizing the role of management.
5. Distinguish facilities planning for resorts from that of other types of hotels.
6. Outline the characteristics of the leisure market.
7. Present alternative planning concepts for resorts, and point out special
planning considerations for elements common to all resorts.
8. Discuss the factors limiting the range of recreational activities that can
be offered by a resort.
9. Summarize the site requirements, financial aspects, and management
requirements of the major resort recreational activities.
10. Understand the basic organizational concepts and the purpose and functions
of the human resources or personnel department.
11. Understand the importance of effective guest relations.
12. Describe front-of-the-house operations and functions.
13. Define the relationships between heart-of-the-house departments and the
services they provide.
14. Contribute to the development of a resort safety and security program, and
give examples of security policies and procedures from
actual hotel operations.
15. Understand the four basic steps in the risk and insurance management process.
16. Design a marketing strategy and appraise the media, methods, and materials
used in resort advertising and promotion.
17. Measure profitability and outline profit planning procedures.
18. Demonstrate methods of evaluating investment alternatives.
19. Evaluate problems facing resort managers in the future, and analyze
alternate sources for resort financing.
20. Identify trends in resort design and technology.
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