| International Hotel
Management Course Description:
Provides
the background every graduate will need in today's rapidly changing global marketplace. It
prepares students to plan, develop, market, and manage hotels in the international arena.
It gives students a solid foundation for understanding and managing cultural diversity in
the workplace, and underscores the importance of protocol in international interactions.
Evaluation: The
student must complete fourteen, self-scoring review
quizzes, four progress test, and a comprehensive final examination.
Learning Resource: International Hotel Management,
by
Chuck Y. Gee.
Learning
Objectives: At
the completion of this course, students should be able to:
1. Describe the factors that have contributed to globalization and a
global economy.
2. Summarize the composition, size, and growth of international
tourism and lodging.
3. Outline the factors affecting international hotel expansion into European,
North American, Middle Eastern, and Asian-Pacific markets.
4. Identify and describe various barriers to travel, including those affecting
travelers and those affecting businesses dealing with travelers.
5. Describe affiliation options available to hotel companies, and explain
affiliation considerations.
6. Outline problems and concerns associated with multinational operations.
7. Identify the members and responsibilities of the international hotel
development team, and explain why local representation and
expertise
are often critically important.
8. Identify the infrastructure and labour concerns that developers of
international hotels often must address and the various
ways in which
they may address them.
9. Outline the potential problems associated with building a hotel in a
cross-cultural environment and with misunderstanding
foreign business practices.
10. Contrast the positive effects of cultural diversity in the workplace with the
negative effects, and identify important considerations in
managing diversity.
11. Explain why it is important for hotel operators to follow business protocol,
and identify some of the complications in cross-cultural
negotiating.
12. Describe several of the issues and policy matters that affect the selection
and use of expatriate personnel, and understand advantages
and
disadvantages of hiring local nationals instead of
expatriates.
13. Describe how to evaluate a candidate for foreign assignment and the
dimensions involved in acculturation.
14. Outline the general goals of international human resource management
and list the three main types or groupings of IHRM activities and
their components.
15. Identify and briefly describe several classification systems in use today.
16. Summarize the development of an international marketing strategy and
describe the role of travel agents in the hotel booking process.
17. Identify, define, and explain several factors and developments that are
likely to affect the nature and pace of globalization in the
travel, tourism,
and lodging industry in the years to come.
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