Bar & Beverage Management
Course Outline HTM448

Course Description: This course is designed to provide students with the practical knowledge needed to manage a bar or beverage operation. The course presents principles and theories to support and reinforce the practical aspects.

Evaluation: The student must complete twelve basic, self-scoring review quizzes, four progress test, and a comprehensive final examination.

Learning Resources: Managing Bar and Beverage Operations, by:
Lendal H. Kotschevar, Ph.D., and Mary L. Tanke, Ph.D., CFBE

Learning Objectives: At the completion of this course, students should be able to:
  1. Identify and discuss the three primary legal concerns with regard to
     alcohol service, and describe the nature and growth of third-party liability
     laws and the effect of these laws on bar and beverage operators today.
 2. Outline the changing drinking patterns of the U.S. public.
 3. Apply techniques of server intervention and monitoring alcohol consumption.
 4. Apply aesthetic and functional considerations to space allocation in bar
     and beverage operations.
 5. Understand the "people skills" required of a bartender, the functions
     performed by an effective bartender, and how an effective bartender can
     increase sales  without necessarily pouring more drinks.
 6. Understand the basics of mixing cocktails and the importance of standard
     recipes  and standard measurements.
 7. Describe a guest-oriented approach to service and explain why such an
     approach is important.
 8. Outline the major steps in serving cocktails, pouring beer, and opening
     and serving a bottle of wine.
 9. Identify potential labor pools and various internal and external recruitment
     methods that can be used to recruit applicants from these pools.
10. Describe criteria that should and should not be used during the employee
     selection process.
11. Understand the importance of the guest profile in bar and beverage
      marketing, and describe the variables that affect a guest profile.
12. Develop various types of promotions and guest merchandising techniques
      that might revive lagging sales.
13. Describe considerations affecting the choice of purveyors, explain the role
      of purchasing controls in an overall control system, and identify general
      practices of good storeroom management.
14. Discuss the various standards that should be established to enhance
      product control, and explain how to determine product cost and ensure
      sales accountability.
15. Identify various employment laws that influence internal operations, and
      describe the general nature of state licenses and permits as well as the
      basic provisions of the Federal Alcohol Administration Act of 1935.
16. Define the three classifications of alcoholic beverages and differentiate
      between distillation and fermentation.
17. Define "malt brew" according to U.S. government standards, estimate the
      consumption of beer in the United States, and discuss the alcohol 
      content of various types of malt beverages.
18. Understand the importance of wine knowledge to bar and beverage
      managers, and briefly describe the basic wine classifications.
19. Outline the procedure for judging wines, and explain how taste and smell
      are linked together in wine tasting

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Last Updated July 6, 2006