|
COURSE OUTLINE HTM702
Retail Management for Spas
Course
Description: This course
provides students with an overview of the world of spa, one of the fastest-growing
segments of hospitality. It examines today’s spa industry and introduces students to
spa careers. In addition, it takes students through a typical day from a spa
director’s perspective, examines the qualities of an outstanding spa experience, and
discusses industry trends and future directions.
Evaluation: The student must complete twelve basic, self-scoring review
quizzes, four progress test, and a comprehensive final examination.
Learning
Resource: Retail Management for Spas ,
Author: ISPA Foundation ,
Learning Objectives:
At the completion of this course, students should be able to:
- Describe why retail operations are important to
the spa, its guests, and its employees.
- Explain the elements of retail planning and how
trends and classifications contribute to retail sales planning and staff compensation.
- Identify purchasing strategies and methods for
selecting vendors, forming partnerships, and creating a private label product line.
- Outline the tasks involved in inventory
management and recordkeeping.
- Evaluate a retail operation’s financial
performance by key factors such as total spa revenue, contribution by classification,
sales per ticket, sales by therapist, markdown percentage, sales by square feet, cost of
sales, and inventory turnover.
- Describe how sales and service work hand in
hand and ways that spa retail managers can promote effective selling among the spa staff.
- List effective visual merchandising techniques
for floor layout; skin, body, and beauty products; apparel and apparel-related products;
and gifts and accessories.
- Explain why a retail operation should market
its services and what the steps are to preparing and executing a marketing plan..
- List the tasks that must be performed for a
successful retail opening.
Return to Program Options Page
|
To receive further information on PDIT programs, please complete our information request form.
Return To Professional Development Institute of Tourism
Home Page!
Last Updated September 30, 2009
|
|
